Everywhere

Brand Design/ PR/ Marketing

Leslie Benzies (known for GTA & Red Dead Redemption) new project challenges how gamers interact with single player storylines and open world experiences. I was brought in to help brand a new studio & title, build marketing plans, and announce it to the world. We started with the brand visual identity for the studio and game, then created go-to-marketing plans and assets, announcing the IP at Gamescom’s Opening Night Live. The prelaunch campaign was continued with a cover and feature article in Edge Magazine.

Gamescom Reveal

Working with Gameslice and Geoff Keighley, we received the key position at ONL to announce Everywhere. The trailer was bookended by an onstage appearance from Assistant Game Director Adam Whiting. The reveal showed gameplay footage as well as members of the dev team introducing the innovative concept of Everywhere.

Following the ONL showcase, I helped secure the Edge Magazine cover & 8 page spread which was the cornerstone of an on-sight press tour

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Studio Building

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Marketing Strategy