Synced: Off Planet (SOP)
Brand & Marketing Strategy/ Implementation Plan
Tencent Games was looking to support their upcoming global release of Synced: Off Planet with a massive international rollout. With a crowded battle royal space, and an industry looking to recreate the success of Apex Legends, a new approach was needed in order to capture the market and standout from the pack. After extensive brand building with the studio, the below wholistic plan was created to support the AAA release.
