Highroad Squads
New IP & Investor Pitch
Highroad Squads was a new video game IP seeking investment. A group of seasoned developers set out to make an innovative, hero-based, 5V5 convoy combat game, with advanced driving and shooting elements, designed for friends and families of all ages from across the world. The colorful arcade experience, with deep gameplay features and strong community elements, are designed to promote replayability and drive competitive spirit.
I was brought on in the early stages to help make the business case and approach interested investors. My role bridged the production, business, and finance departments as we built a playable vertical slice, multi year budget & P&L, launch strategy, and all marketing materials.
In order to generate excitement from potential investors, I lead a team of creatives to create a teaser trailer for the game. We focussed on the core gameplay elements and used the playable slice to capture authentic gameplay.